Susan Sontag
[Writer, theorist, and critic, b. 1933, New York, d. 2004, New York.]

 A lot of people in the early decades of photography tried to treat it as if it were simply some kind of copying machine, as an aid in reproducing or dispensing a certain kind of visual information, but not itself as an independent source of seeing or of material that would fundamentally change our visual sensibility, as, in fact, it has. 

Allen Ginsberg
[Poet and writer, b. 1926, Newark, New Jersey, d. 1997, New York.]

 Ordinary mind includes eternal perceptions. Notice what you notice. Observe what’s vivid. Catch yourself thinking. Vividness is self-selecting. And remember the future. 

Robert Doisneau
[Photographer, b. 1912, Gentilly, Val-de-Marne, France, d. 1994, Montrouge, France.]

 The best photos, the ones that are remembered, are the ones that have first passed through the person’s mind before being restored by the camera. 

Sherrie Levine
[Artist, b. 1947, Hazleton, Pennsylvania, lives in New York.]

 Maybe I should see things as they really are and not as I want them to be. 

Alexey Brodovitch
[Graphic designer and art director, b. 1898, Ogolitchi, Russia, d. 1971, Le Thor, France.]

 When you look into your camera, if you see an image you have ever seen before, don’t click the shutter. 

John Divola
[Photographer, b. 1949, Los Angeles, lives in Los Angeles.]

 The beauty of photography is that is pulls you not only literally out into the world, but pulls your consciousness into a mode of observation that is really rewarding, almost addicting. 

Manuel Álvarez Bravo
[Photographer, b. 1902, Mexico City, d. 2002, Mexico City.]

 A photographer’s main instrument is his eyes. Strange as it may seem, many photographers choose to use the eyes of another photographer, past or present, instead of their own. Those photographers are blind. 

Umberto Eco
[Writer, semiotician, and philosopher, b. 1932, Alessandria, Piedmont, Italy, d. 2016, Milan.]

 If photography is to be likened to perception, this is not because the former is a “natural” process but because the latter is also coded. 
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