John Divola
[Photographer, b. 1949, Los Angeles, lives in Los Angeles.]
The beauty of photography is that it takes a fraction of a second; to investigate the potential of an idea at a very low cost, it’s not like you have to wait a month to complete a whole painting. So you can get an idea and give it a try and all of a sudden you might see some potential.

Sol LeWitt
[Artist and theorist, b. 1928, Hartford, Connecticut, d. 2007, New York.]
The idea becomes a machine that makes the art.

Jerry Uelsmann
[Photographer, b. 1934, Detroit, Michigan, lives in Gainesville, Florida.]
The truth is that one is more frequently blessed with ideas while working.

Thomas Ruff
[Photographer, b. 1958, Zell, Germany, lives in Dusseldorf, Germany.]
The people have to know what my portraits are like in order to behave in such a way that the result is one of my portraits.

Joel Meyerowitz
[Photographer, b. 1938, New York, lives in New York.]
We think of photography as pictures. And it is. But I think of photography as ideas. And do the pictures sustain your ideas or are they just good pictures? I want to have an experience in the world that is a deepening experience, that makes me feel alive and awake and conscious.

Arno Rafael Minkkinen
[Photographer, b. 1945, Helsinki, Finland, lives in Andover, Massachusetts.]
What happens inside your mind can happen inside a camera!
(Slogan for Minolta, written by Minkkinen when worked as an advertising copywriter) 
Aaron Siskind
[Photographer, b. 1903, New York, d. 1991, Providence, Rhode Island.]
It makes no difference what the subject matter is. The idea, the statement, is the only thing that counts.

William Burroughs
[Writer, b. 1914, St. Louis, Missouri, d. 1997, Lawrence, Kansas.]
Open your mind and let the pictures out.
