Roland Barthes
[Writer, critic, and theorist, b. 1915, Cherbourg, d. 1980, Paris.]

 Certainly the image is not the reality but at least its perfect analagon and it is exactly this analogical perfection which, to common sense, defines the photograph. 
 Each photograph is read as the private appearance of its referent: the age of Photography corresponds precisely to the explosion of the private into the public, or rather into the creation of a new social value, which is the publicity of the private: the private is consumed as such, publicly. 
 The Photograph does not call up the past (nothing Proustian in a photograph). The effect it produces upon me is not to restore what has been abolished (by time, by distance) but to attest that what I see has indeed existed. 
 What the Photograph reproduces to infinity has occurred only once: the Photograph mechanically repeats what could never be repeated existentially. 
 The photograph is literally an emanation of the referent. From a real body, proceed radiations which ultimately touch me…. I am delighted (or depressed) to know that the thing of the past, by its immediate radiations (its luminances), has really touched the surface which in turn my gaze will touch…. [In the way] the photographed body touches me with its own rays. 
 In front of the lens, I am at the same time: the one I think I am, the one I want others to think I am, the one the photographer thinks I am, and the one he makes use of to exhibit his art. In other words, I am a strange action: I do not stop imitating myself, and because of this, each time I am (or let myself be) photographed, I invariably suffer from a sensation of inauthenticity, sometimes of imposture (comparable to certain nightmares). In terms of image-repertoire, the photograph (the one I intend) represents that very subtle moment when, to tell the truth, I am neither subject nor object but a subject who feels he is becoming an object: I then experience a micro-version of death (of parenthesis): I am truly becoming a specter. 
 For me the noise of Time is not sad: I love bells, clocks, watches—and I recall that at first photographic implements were related to techniques of cabinetmaking and the machinery of precision: cameras, in short, were clocks for seeing... 
 Earlier societies managed so that memory, the substitute for life, was eternal and that at least the thing which spoke Death should itself be immortal: this was the Monument. But by making the (mortal) Photograph into the general and somehow natural witness of ‘what has been,’ modern society has renounced the monument. 
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