Jean Baudrillard
[Writer and theorist, b. 1929, Reims, France, d. 2007, Paris.]

 You think you photograph a particular scene for the pleasure it gives. In fact it’s the scene that wants to be photographed. You’re merely an extra in the production. 
 ... the age of simulation thus begins with a liquidation of all referentials—worse: by their artificial resurrection in systems of signs, a more ductile material than meaning... It is no longer a question of imitation, nor of reduplication, nor even of parody. It is rather a question of substituting signs of the real for the real itself. 
 Images have become our true sex objects. It is this promiscuity and the ubiquity of images, this viral contamination of images which are the fatal characteristics of our culture. 
 Every photographed object is merely the trace left behind by the disappearance of all the rest. It is an almost perfect crime, an almost total resolution of the world, which merely leave the illusion of a particular object shining forth, the image of which then becomes an impenetrable enigma. 
 Photography is our exorcism. Primitive society had its masks, bourgeois society its mirrors. We have our images. 
 For the heavenly fire no longer strikes depraved cities, it is rather the lens which cuts through ordinary reality like a laser, putting it to death. 
 The intensity of the image is equal to its denial of the real. 
 The image is not a medium for which we have to find the proper use. It is what it is and it is beyond all our moral considerations. It is by its essence immoral, and the world’s becoming-image is an immoral process. 
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