Henry Luce
[Publisher, b. 1898, Dengzhou, China, d. 1967, Phoenix, Arizona.]

 To see life. To see the world. To watch the faces of the poor, and the gestures of the proud. To see strange things. Machines, armies, multitudes, and shadows in the jungle. To see, and to take pleasure in seeing. To see and be instructed. To see and be amazed. (Describing the powers of photography; written for the launch of LIFE Magazine, 1936.) 
 To see and to show, is now the mission undertaken by LIFE.