Herbert Bayer
[Artist, graphic designer, theoretician, b. 1900, Haag, Austria, d. 1985, Montecito, California.]
The picture is the imitation and converted reality of the goods, in short, an indirect substitute for reality.
Just as typography is human speech translated into what can be read, so photography is the translation of reality into a readable image.
We live in a time of the greatest precision and of maximum contrasts: photomontage offers us a means to express this. It shows ideas: photography shows us objects.
