Jean Baudrillard
[Writer and theorist, b. 1929, Reims, France, d. 2007, Paris.]

 …the photograph that has become digital [is] liberated at a single stroke from both the negative and the real world. 

Edward Steichen
[Photographer and curator, b. 1879, Luxembourg, Germany, d. 1973, West Redding, Connecticut.]

 Every photograph is a fake from start to finish. 

Herbert Bayer
[Artist, graphic designer, theoretician, b. 1900, Haag, Austria, d. 1985, Montecito, California.]

 The picture is the imitation and converted reality of the goods, in short, an indirect substitute for reality. 

Jean Baudrillard
[Writer and theorist, b. 1929, Reims, France, d. 2007, Paris.]

 The end of the spectacle brings with it the collapse of reality into hyperrealism, the meticulous reduplication of the real, preferably through another reproductive medium such as advertising or photography. 

Duane Michals
[Photographer, b. 1932, McKeesport, Pennsylvania, lives in New York.]

 How foolish of me to have believed that it would be that easy. I had confused the appearance of trees and automobiles and people with reality itself and believed that a photograph of these appearances to be a photograph of it. It is a melancholy truth that I will never be able to photograph it and can only fail. I am a reflection photographing other reflections within a reflection. To photograph reality is to photograph nothing. 

Andreas Gursky
[Photographer, b. 1955, Leipzig, Germany, lives in Dusseldorf.]

 Paradoxically, this view of the Rhine cannot be obtained in situ; a fictitious construction was required to provide an accurate image of a modern river. (On his photograph Rhein II) 

Saul Steinberg
[Artist, b. 1914, Râmnicu Sarat, Romania, d. 1999, New York.]

 It seems that photography has just been calisthenics, an illusion, an alibi for the real thing. 

José Saramago
[Writer, b. 1922, Azinhaga, Portugal, d. 2010, Tias, Las Palmas, Spain.]

 We are finally living in Plato’s cave, if we consider how those who were imprisoned within the cave—who could do nothing but watch those shadows passing on the back wall—were convinced that those shadows were their one and only reality. I see a profound similarity to all this in the epoch we’re now living in. We no longer live simply through images: we live through images that don’t even exist, which are the result not of physical projection but of pure virtuality. 
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