Richard Serra
[Artist, b. 1939, San Francisco, lives in New York and Cape Breton Island, Nova Scotia, Canada.]
Most photographs take their cues from advertising, where the priority is high image content for an easy Gestalt reading.
It could be that people want to consume sculpture the way they consume paintings—through photographs... I’m interested in the experience of sculpture in the place where it resides.
If you reduce sculpture to the flat plane of the photograph, you’re passing on only a residue of your concerns... You’re not only reducing the sculpture to a different scale for the purposes of consumption, but you’re denying the real content of the work.
