Richard Serra
[Artist, b. 1939, San Francisco, lives in New York and Cape Breton Island, Nova Scotia, Canada.]
Most photographs take their cues from advertising, where the priority is high image content for an easy Gestalt reading.
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It could be that people want to consume sculpture the way they consume paintings—through photographs... I’m interested in the experience of sculpture in the place where it resides.
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If you reduce sculpture to the flat plane of the photograph, you’re passing on only a residue of your concerns... You’re not only reducing the sculpture to a different scale for the purposes of consumption, but you’re denying the real content of the work.
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