Sol LeWitt
[Artist and theorist, b. 1928, Hartford, Connecticut, d. 2007, New York.]

 What the work of art looks like isn’t too important. 
 The other great development has been in photography, but that too was influenced by conceptual art. 
 The idea becomes a machine that makes the art. 
 I wasn’t really interested in objects. I was interested in ideas. 
 [The artist’s aim is] not to instruct the viewer, but to give him information... . The artist would follow his predetermined premise to its conclusion, avoiding subjectivity. Chance, taste, or unconsciously remembered forms would play no part in the outcome. The serial artist does not attempt to produce a beautiful or mysterious object but functions merely as a clerk cataloguing the results of his premise.