Hugh Hefner
[Publisher and playboy, b. 1926, Chicago, d. 2017, Los Angeles.]

 ... Orwellian Newspeak was really all about the notion that you could change the labels and the language of things and you would change the perception. And we have seen that certainly in terms of sex in really dramatic form in the last twenty years in which sexual images that were perceived in the past as simply pin-up pictures were then perceived and called exploitation and then eventually called pornography, and they are the same innocent pin-up pictures. 
 I suggested that sex was not the enemy, that violence was the enemy, that nice girls like sex. The centerfold itself, the girl-next-door-centerfold, in a very simplistic way was rooted in that philosophy, that that sex is okay, it’s a natural part of life, a very radical idea in America...