Rineke Dijkstra
[Photographer, b. 1959, Sittard, The Netherlands, lives in Amsterdam.]
As a photographer you enlarge or emphasize a certain moment, making it another reality. 
It’s like Diane Arbus said, you are looking for the “gap between intention and effect.” People think that they present themselves one way, but they cannot help but show something else as well. It’s impossible to have everything under control.